Group Rates Aviable: Contact Caroline@ALAToday.org
2025 ALA Fall Conference: Masonry Madness
Join us for the 2025 ALA Fall Conference: Masonry Madness on November 6, 2025, at the Bricklayers and Allied Craftworkers (BAC) Training Facility in Addison, IL. This half-day event, from 12:00 PM to 5:30 PM, offers architects a dynamic blend of education, hands-on exploration, and networking. Earn 5 LU (4 HSW) credits while diving into the art and science of masonry design.
Sponsorships Available Here
ALA Fall Conference 2025 – Detailed Agenda
| Time |
Activity |
| 10:00–11:30 AM |
Exhibitor Setup |
| 12:00–12:30 PM |
Check-in and Exhibits - Pick up box lunches |
| 12:30–12:45 PM |
Opening Comments by ALA |
| 12:45–1:45 PM |
Classroom Presentation by Scott Conwell – Materiality of Masonry |
| 1:45–2:00 PM |
Exhibits; Exhibits close down during Workshop rotations |
| 2:00–4:00 PM |
Workshop Rotations: 4 small groups rotate through 30-minute craft stations |
| 4:00–5:30 PM |
WickRight Presentation and Cocktail Hour |
| 5:30 PM |
Conference Concludes |
What to Expect
Classroom Presentation
Scott Conwell (International Masonry Institute) will kick things off with “Materiality of Masonry”—a look at how masonry choices impact design, performance, and constructability.
Workshop + Mockup Rotations
Get hands-on with full-scale masonry mockups, guided by:
- Scott Conwell (IMI)
- Jeff Diqui (IMI)
- Stan Kulaski (BAC District Council Training Center)
Special Session
Bob Kelly from WickRight will present on Masonry Ventilation—a practical, performance-focused topic that’s often overlooked.
Networking + Happy Hour
From 4:30 to 5:30, we’ll wrap up with drinks and heavy appetizers. It’s a great chance to connect with peers, share ideas, and talk shop.
Tabletop Exhibits
A select number of tabletop spots are available for sponsors. If you’ve got a product or service that architects should know about, reach out to Caroline@alatoday.org to reserve your space.
Details
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Date: November 6, 2025
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Time: 12:00 PM–5:30 PM (includes 5 LU/HSW credits)
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Location: BAC Training Facility, Addison, IL
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Questions? Contact Caroline at Caroline@alatoday.org or 847-382-0630.
Why Attend?
Gain cutting-edge insights from Wickright, International Masonry Institute, and BAC Trainers, earn essential CEUs, and network with ALA’s vibrant architect community. Tabletop exhibitors can connect directly with professionals shaping the built environment. Spaces are limited—secure yours today!
Sponsorship Opportunity: Showcase your brand with a tabletop exhibit. Limited availability—email Caroline@alatoday.org to inquire.
Sponsorships Available Here
